Small Business Black Friday Gift Guide 2020

Who else loves shopping during Black Friday?! I have been Black Friday shopping every year since I was 17 and it is something I always look forward to as the holidays approach. This year though, I decided that I wanted to feature some very deserving small businesses as my Black Friday gift guide blog post.

This year has been SO hard on shops financially but most importantly on small businesses. I have several friends who run small businesses (you will see them later on down in this post!) and I can see all of the hard work and dedication they put into their job. Supporting these small businesses is supporting a dream. I don't personally run my own small business but I still view my job as something kinda like one.

With all of that being said, I decided that I wanted to give back a little this holiday season. I have been blessed this year to have my social platforms grow TREMENDOUSLY (started 2020 with 5k on YouTube and now I am over 150k... WHAT?!). I truly want to see my boss gals/men make it and thrive, so, I put out a notice on my Instagram asking small businesses to email me if they wanted to be featured in this week blog. I was thinking like maybe 20 small businesses would reach out. Um, no. Over 300 small businesses had emailed me! I chose a lucky few to tell you guys more about (and so many of them made you your very own discount code for reading this post, ahh!!). Without further ado, here is your 2020 Small Business Black Friday Gift Guide!


Yogi by Sher Instagram: @yogibysher

Hi! I’m Sheridan, the owner of Yogi by Sher. I knew at a young age that I wanted to be a business owner one day, and that dream became a reality when I created Yogi by Sher in 2018. My goal for Yogi by Sher is to provide women with functional and stylish activewear that makes every woman feel inspired, empowered, and like a bad ass in the gym! As we all know, most women live in activewear / athleisure even if they don’t work out. Yogi by Sher offers comfortable, luxury athleisure apparel to be worn everyday. With so many activewear and athleisure brands on the market, I have chosen the best of the best pieces from some of the most reputable brands to offer at Yogi by Sher. It has always been important to me to stand out and be different from everyone else, so the pieces you find here do just that! There are limited quantities available, and we rarely reorder the same thing twice because we want you to have unique, exclusive outfits that you won’t see everyone else in. These clothes will be practical and make you feel amazing whether you’re practicing yoga, running errands, or meeting friends for lunch. Thank you for supporting my small business this holiday season.

This Black Friday is going to be big, and we are so thankful all of you want to support small businesses! BUY MORE, SAVE MORE… 20% off $50+, 30% off $100+, 40% off $150+ AND an extra 20% off SALE (no code needed). And it gets better… NEW ARRIVALS will be posted at 7am CST on Friday, so you can get brand new pieces at a major discount! We also want to give Lauren’s followers a code to use anytime—“thelaurennorris” for 15% off your orders!

Posh Appeal Boutique

Instagram: @poshappealboutique

Hi, my name is Monica Elms, Owner of Posh Appeal Boutique. I have been in business going on 6 years now and absolutely LOVE my job! It is rewarding for me to see my customers feel good about themselves in what they wear daily. I started out working in market shows at the Dallas Apparel Mart (World Trade Center building) several years ago. Although I enjoyed that significantly, to me it is more enjoyable finding unique and one-of-a-kind items and providing these to sell to my friends, family and new customers. I basically switched "sides" of the table and began Posh Appeal Boutique, January of 2015.

I started hosting trunk shows out of my house and at others. Then began leasing spaces throughout the Dallas area, such as in Roanoke, Grapevine, Plano and Highland Village. After 4 years of renting spaces at these various locations, I had to pull out of all my locations unfortunately. My dad had a kidney transplant in January of 2019, and it has been one hot mess since. I decided to go strictly online in 2020 to be present more for my parents. I did plan a fashion show Cinco de Mayo but unfortunately that was a no go. It has been a super trying year for all small businesses. Thanks for checking us out and if there is anything you’d like to see us provide for you guys, please do not hesitate to email/DM us!

Posh Appeal Boutique will be having 40% off EVERYTHING beginning Thursday, November 26th at 9:00am through Monday evening, November 30th at 11:59pm. Use code thelaurennorris40 at checkout!

Shop Kika Rose Instagram: @shopkikarose

Shop Kika Rose is a small online clothing boutique! On our site, you can find affordable accessories and clothing. We have adorable stocking stuffers for under $15, including necklaces, glasses, and bags! We try to make all of our clothing as affordable as possible, while still keeping amazing quality for our customers. Shop Kika Rose was started in August of this year, and having your support would allow us to grow and continue bringing in new items for the holiday season! We are also currently holding a $50 giftcard giveaway on our Instagram which ends on November 30th for all of you to join! We hope you love our site and can support our dream of owning a small business!

We will have mini giveaways and deals starting on Thanksgiving exclusively for our Instagram followers, so go check us out! For Black Friday, we will be holding daily deals such as free shipping and storewide discounts. We will also be giving away select pieces each day on our Instagram @shopkikarose so make sure to follow us and stay active for surprise deals and free clothes! We will also be dropping new arrivals on Friday at 3pm PST including mini bags and sweaters. You can be entered to win a $10 giftcard by signing up for our email list as well as commenting on our posts, and the winner will be posted on our Instagram! All orders will also come with a free scrunchy and “Shop Kika Rose” sticker! We hope you can support our shop for this holiday season!

To purchase from us before or after Black Friday, use code “THELAURENNORRIS” for 15% off!

Glorious Apparel

Instagram: @shopgloriousapparel

Hey y’all!! It’s Allison & Brayden, your shop owners! We are so excited to get y’all orders started asap, but first here’s some things to know about our shop!! Here at Glorious Apparel we are all about positivity & christianity! Our main goal is to spread God’s message along with positivity through our clothing, which consist of mostly of hoodies, sweatshirts, & other pieces as well. Our pieces are not only fashionable but also hold a deeper meaning to them!

Okay, now onto the fun stuff... how to get your order started! It’s such an easy process.We have an instagram story highlight on our page called “products” with all of the items we have available to purchase. You can simply click there to shop! Once you see the item you are interested in, slide up on that picture and let us know you want to place an order!! From there, we will help you out with the rest (sizing, color choice, style, etc.). If you are stuck and can’t figure out how to order, you can send us a dm or an email & we will be happy to assist! ( We look forward to hearing from you soon :)

The best part of all, we are of course having a BLACK FRIDAY SALE! Our sale we have going on is: buy one item get one 50% off! But we have a special code to add on to y'all orders just for being so supportive of not only our small business, but also of our girl Lauren as well! This code is for FREE SHIPPING on your order!! (available for US orders only) Just let us know when checking out that you want to use this code!

Free shipping code: thelaurennorris

Auburn Market


Hello babes! We are so excited to have you here!! My name is Rylee Simpson and I co-own Auburn Market with my college roommate Eliza Couch. We graduated from Auburn University in May of 2019 and started Auburn Market a few months later! We sell everything jewelry, lounge wear, accessories, and pajamas! We are so excited to have you shop with us! Please tag us in your pictures, we love to see everyone rocking our jewelry.

The best shopping day of the year is finally here!! Our entire site will be discounted on Friday so make sure to check it out! A few include- $8 huggies, buy one get one scrunchies, 25% pjs, and much more! Use the code “thelaurennorris” at checkout to receive a special surprise in your order!

Cutting Creative

Instagram: @cuttingcreative

Cutting Creative is a lifestyle apparel brand that aspires to bring our customers trendy and comfortable clothing. Every order is exclusively created, hand crafted and package for your life’s best moments. Devin, the owner started her small business because she loved comfort colors t-shirts and wanted to give everyone the chance to wear something extremely comfortable while still being trendy. Every item in our shop is designed, crafted, photographed and packaged by Devin. We hope that you get the chance to order from us at Cutting Creative and fall in love with our small business and the community we have, we can’t wait to meet you!!

Black Friday at Cutting Creative will begin 11.26 at 4 PM central standard time and run through 11.30. This is our biggest sale of the year and our biggest sale EVER. Buy one crewneck get one crewneck 40% off. Buy one t-shirt get one t-shirt 60% off. Buy two items at regular price and get a FREE t-shirt. Everyone who makes a purchase from 11.26-11.30 will be entered to win 12 free t-shirts in 2021- one free t-shirt a month. Everyone who makes a purchase $40 or over will be entered to win a grand prize (photos on my Instagram).

LuluBelles Monograms

Instagram: @lulubellesmonograms

LuluBelles monograms and appliqués everything from clothing to baby gifts! I started my small business at 15 years old, and 4 years later, I still love every minute of it! Sharing my clothes with other people is my passion, and my #1 goal is to please my customers.

On Black Friday, I’ll be offering 25% off my whole shop along with an additional discount of $5 off for all Lauren Norris followers with code THELAURENNORRIS !!

Emily Elizabeth Jewelry


Emily Elizabeth Jewelry was founded in December 2018 by a 13-year-old teen entrepreneur. We sell high-quality, affordable, and trendy jewelry such as chained necklaces, beaded necklaces, earrings, bracelets, rings, ear cuffs, and more. After successfully selling our jewelry off of Instagram for a year and a half, we decided to create a website. In August 2020, we launched our website. You are able to purchase all of our jewelry off of our website. We hope you find some jewelry piece(s) and rock them!! HAPPY SHOPPING!


- Spend $10-$54 and receive 20% off your entire order with the code “BLACKFRIDAY20”

- Spend $55+ and receive 30% off your entire order with the code “BLACKFRIDAY30”

Made by Catherine

Hi everyone! I’m Catherine and I am 16 from Connecticut. I recently began to sell scrunchies on my depop (@catherineob26). Why did I start a scrunchie business? I’ll tell you! I’ve always had a hard time finding cute and affordable scrunchies that didn’t wear and tear. Ever since I’ve started making my own, my friends, family, and I have been obsessed with wearing them. In addition, I started this shop to support one of my favorite organizations - St. Jude Children’s Research Hospital. A portion of my profits goes directly to St. Jude’s. It is an amazing hospital and I definitely recommend finding ways to help out. If you decide to purchase a pack of scrunchies, you can message me over Instagram (in depop bio) or depop, and customize a pack with your favorite fabrics you see on my page!

Black Friday deals? You got it! I’m also a big fan of Lauren Norris and I am sure all of you are too. My Black Friday deal is: with every pack of scrunchies you buy, you get an additional scrunchie for FREE with the code thelaurennorris. You can use this code by simply messaging me before you purchase:)

Shop Taylor Ray

Instagram: @shoptaylorray

Shop Taylor Ray is run by a high school junior in Mobile, Alabama and started before the summer before my sophomore year. I run this shop completely solo and absolutely LOVE it! I enjoy every aspect of creating all of my products and sending them off! It’s my creative outlet that I need in an escape from life- partially school because whew!

Every single person who choses to support my small business is so appreciated! Every time I see an order notification I do a little happy dance! I sell handmade jewelry and digital illustrations all of which can be customized by you! Happy Thanksgiving and Happy Holidays!

Until December second, my whole shop is 15% off while select items are 50% off with no code needed! And from December 2nd-31st you can use code thelaurennorris for 20% off of your purchase! Also, you can get FREE SHIPPING on orders over $35 any time with no code needed!

Social Kat Clothing

Instagram: @shopsocialkat

Hey y'all! My name is Abby Clements and I am the owner of Social Kat Clothing based in Fayetteville, Arkansas! We are an exclusive online clothing store and we love being able to reach girls from everywhere! I hope you all find something that makes you feel beautiful and that you love our clothes as much as I do!

I started Social Kat in July 2019 before going to college to study Fashion Merchandising. Every piece here is hand picked by me, which makes Social Kat that much more special to me. I love seeing girls around the country wearing our clothes! It's a busy job but I am super passionate about fashion and the way it can make you feel. Thank y'all so much for being here and supporting my little dream come true!

Black Friday Deals:

30% off ALL regular priced items (code: BLACKFRIDAY), $10 sale tab, $20 sale tab, FREE shipping on ALL orders!

Spend $150+, receive $25 gift card

Spend $200+, receive $50 gift card

Spend $250+, receive $65 gift card

H O M E D E C O R / G O O D S

Kaylie's Canvas and Designs

Instagram: @kayliescanvasdesigns

Kaylie's Canvas and Designs is dedicated to bringing your art and home decor dreams to life through door hangers. All door hangers are custom cut plywood shapes and all designs are painted free-handedly, therefore, you are guaranteed a one-of-a-kind piece of art. I offer custom door hangers for all seasons throughout the year as well as baby announcement hospital door hangers that can be doubled as nursery art and a sentimental keep-sake. My door hangers are a perfect gift to yourself, family, and friends.

Black Friday special: All circle-shaped door hangers ordered from 8am-6pm on November 27 will be $35 and free shipping (regularly $50-$60).

Bre Makes It Rainbow

Instagram: @bremakesitrainbow

Bre Makes It Rainbow is affectionately known as my quarantine love child. What started as a little macrame rainbow that I made for my daughter’s room has turned into the small business it is today. A lot of unknowns have come our way this year, but rainbows have always been a symbol of peace after the storm. Making these rainbows have been a great reminder that storms don’t last forever.

Bre Makes It Rainbow is about creating quality, handmade macrame rainbows, cacti, oil diffusers, ornaments, keychains, diaper bag clips and more! I love creating my own color combinations but working with custom orders is just as fun! Thank you for all the support this year in the start of this adventure!

Black Friday Deals: 15% off entire shop on Black Friday from midnight to midnight. No code needed.

A Couple Tumblers

Hi everyone! My name is Abby Royster and I am the sole owner of A Couple Tumblers; a 100% custom tumbler business. I take your favorite things and bring them to life on the drink-ware of your choice! My products range from stainless steel tumblers, to children's sippy cups, to workout shaker bottles, mugs, and more! There are two ways to order: I have pre-made options that you can request personalization on, or you can choose the route of full customization! You tell me what you'd like to see on a tumbler and I bring your imagination to life! It's such a fun project for me and it means so much to be a special part of treat yourself days, someone's life event or holiday!

I got into this business through the encouragement of my best friend, love of my life, and now husband, Jon! I had been making tumblers for friends as a hobby and he saw how much joy it brought me. He suggested I start selling them online! I was hesitant, but I decided to take his advice and take the plunge in April 2020! I was surrounded by love and support from family and friends, but because of COVID, things haven't gone as well as I hoped. On top of that, Jon decided to reenlist in the Army this past fall, and I am SO proud of the work he's doing to fight for our country. His choice led me to my own, of leaving my day job to be ready for an upcoming move, and now I work on tumblers full-time! I am so excited to see where this takes me, and I can't wait to bring a unique and creative gift to treat yourself, your loved ones or your Secret Santas!

Black Friday Deals: All orders place on my website will be 25% off Friday & Saturday. The code will be "thelaurennorris" for 25% off. The first 20 people to contact me on Friday only, will receive a higher Mystery Flash Sale discount. Every order will also come with a free car coaster that matches their tumbler.

Little Fella Design Co.

Instagram: @littlefelladesignco

Little Fella Design Co. is a handmade wood sign and home decor company. My name is Alyssa, I am the proud co-owner of the company along with my husband Anthony. We officially started our business in 2019 and have been having a blast running it together ever since.

Home is where the heart is and we truly believe you should fill it with items that bring you joy. Which is why we pour our heart and soul into creating beautiful high quality pieces for your space. From custom wood signs to hand poured soy candles, all of our items are made, designed, and hand selected with you and your home in mind. We can’t wait to welcome you into the Little Fella Family and are confident you will find something special for you in our shop.

Now is the best time to shop! Enjoy 20% off everything in our entire shop through Sunday Nov. 29th! NO CODE NEEDED

Shell Yeah Charleston Crafts

Instagram: @shellyeahchs

I started crafting with oyster shells in December 2019 after my little sister's birthday party oyster roast. I don't know where the idea came from, I just knew I needed an outlet from all the stress I accumulated after graduating college and it became such a fun and creative hobby. My friends and family supported me and loved all my creations and encouraged me to sell them. And that brings us to today with my small business called Shell Yeah. All of my oyster shells are locally harvested in Charleston, South Carolina which gives each item such a unique and local touch. I also use my platform to educate friends and local businesses how important oysters are to cleaning our oceans and preventing erosion . So make sure if you are celebrating life with an oyster roast to recycle those shells at your nearby oyster shell recycle center!

For Black Friday, Shell Yeah is discounting all Oyster Shell Napkin Rings at 50% off! (from $30 per ring to $25 per ring)!


Created by Car Co.

Hi! My name is Carly and I am the owner of Created by Car Co. I am currently an aspiring teacher and a senior studying at the University of Iowa. Being a student, I still wanted and craved a way to express my creativity and calm the stress that comes with school. During quarantine this year I was able to take the time to sit down and get into digital drawing and designing stickers! Since then I have found the passion to open up my business and sticker shop on Etsy to share my creativity and designs with others! My sticker shop features many sticker designs including teacher designs, sorority designs, holiday designs and more all handmade by myself. I additionally have begun featuring small pouches with several of my designs that are perfect for all miscellaneous items you may carry everyday! I hope you love what you see and feel free to check out by business more on instagram and TikTok @createdbycarco. Thanks so much for shopping small this holiday season!

This Black Friday I am offering 10% off from now until December 2nd. Additionally, at any time outside of the holiday season feel free to use the code thelaurennorris for 10% off.


Hello! I’m Maddie and I own “Alohaxstickers”! I started my business at the end of July in the middle of quarantine! I design, draw, and make all of my stickers myself! They are made on super high-quality waterproof vinyl sticker paper and are laminated so that they are completely waterproof and super durable! My stickers are perfect to decorate your water bottles, laptops, journals, or anywhere else you'd like to put them! I can also do personalized/ custom stickers, if your interested just dm me on Instagram (@alohaxstickers)! My stickers are just $2 each and I have affordable domestic and international shipping!

I recently dived into designing and making tee shirts as well! It’s been super fun! My shirts are all Comfort Colors and super comfortable and cute to wear anywhere! I make them to order and then package them with love for all of my lovely customers! I hope you enjoy my shop and possibly see something you love, and I hope you all have an amazing Thanksgiving!

I want to make Black Friday super special! You can get 25% off ALL stickers and 15% off ALL tee shirts! There will be no code needed because this sale will be automatically applied at check out!! All orders placed during my Black Friday sale will also get a free exclusive sticker that has never been released! Miss this sale? Don’t worry, you can get free shipping all weekend for Small Business Saturday!! This will apply to everything in my shop! My stickers are perfect stocking stuffers/gifts and I hope to see you getting your Christmas shopping done early during my sale!!

Doodles by Chloe Mielke

Hi! My name is Chloe and I own the Etsy sticker shop Doodles by Chloe Mielke! I hand draw and design floral decals that are perfect for decorating laptops, water bottles and just about anything else! All stickers are waterproof, weatherproof, dishwasher safe, and packaged by me. These stickers will make great stocking stuffers or even just a small gift on a budget! Whatever the occasion, I promise you'll love it!

Let me tell you a little bit about myself! Since I was little, I have always had a love for drawing. Last year I got the idea for my business from my boyfriend who made one of my drawings into a pack of stickers as a birthday gift. After seeing how much my family and friends loved them, I finally worked up the courage to start my business! I am so thankful for this opportunity to share my work with all of you on Lauren’s platform, and I hope you will follow me on my sticker journey by following me on Instagram @doodles_by_c.a.m

Shop My Black Friday Sale!!

In honor of Lauren for this amazing opportunity, be sure to use the discount code THELAURENNORRIS at checkout to get 15% off my three year round stickers! Or get 20% on my two fall stickers (no coupon code needed)! Sale starts 11/26 @ 12am and ends 11/28 @12 am PST or while supplies last!!

D O G A C C E S O R I E S / G I F T S

Big Blue Doodles

Instagram: @BigBlueDoodles

Hi Y'all, my name is Amelia and I doodle stickers and digital downloads! I just graduated from the University of Kentucky and am living out my childhood dream of living in Washington DC with my 5 month old labradoodle Bo! Check out BigBlueDoodles to see what I have!

BigBlueDoodles is a sticker and digital download shop where you can find (and customize) stickers of your dog, as well as pop culture related stickers, and digital downloads to show your school spirit! I started this after many doodling sessions during quarantine, because I wanted to share the doodles in my head! Doodling has been my creative outlet for my entire life and I love sharing it with others, even though it's something I never thought I would do! Every time someone buys one of my stickers, or digital downloads, I do a (not so) little happy dance. I am so grateful for all support for my little hobby. I hope you find something you love, and if you don't, message me and we can come up with something great together (and you will still get your 25% off don't worry)! Use code THELAURENNORRIS from today until December 1st for 25% everything in my shop!

Two Southern Pointers

Instagram: @twosouthernpointers

Hello everyone! My name is Maddison, I'm a 23 year-old entrepreneur that opened a small online dog accessories shop inspired by my best friends; two German Shorthaired Pointers.

I started this brand to keep up with the modern trends without compromising quality. I offer a variety of hand dyed rope leashes, handmade waste bag holders, and human apparel for dog moms and dads such as tees & embroidered ball caps. I would love to gain your business and trust to keep your dog secure on all your adventures.

xo Maddison, Ruger, & Reiner

Black Friday Deals: Use code BlackFriday for 25% off entire shop


Procreate and Shampoo

Instagram: @procreateandshampoo

HI GUYS! My name is Lexie and I’m a freelance, self taught graphic designer! I’m 22 years old (hey aries!!), six months out of college, manifesting my dream life and living in Florida! I started my Instagram page back in June as an outlet to learn and post pieces I create just for fun! This quickly turned into a baby business as my following grew and more people became interested in commission pieces. Being creative is one of my biggest passions and I’m so humbled to now be able to do this full time!

If any of you reading this would like a discounted piece, feel free to shoot me a dm and mention Lauren for $20 off your first piece.

H E A L T H & W E L L N E S S

The Tea Spot, Inc.

Instagram: @theteaspot

The Tea Spot, Inc.™ is a leading producer of handcrafted whole leaf teas and creator of Steepware®—the housewares tools that make your daily tea practice easy and fun. Using our business as a force for goodness, our mission is to empower people to live an inspired and healthy life.

Founded in 2004 by Maria Uspenski, a cancer survivor and author of Cancer Hates Tea, our company donates 10% of all profits in-kind to cancer survivors and wellness programs. We’re a Colorado-based Public Benefit Corporation and certified B Corp, and to date have touched more than 1 million lives through our 10% for Wellness pledge. Our founder, Maria, says that “Loose leaf tea became an integral part of my recovery from cancer and continues to be a key component of my daily health regimen. The simple act of preparing loose tea is likely just as therapeutic as the tea itself. It gives me great joy to be able to share this with others and I am continually inspired by the people who courageously and actively fight to survive.”

Starting on November 23-Cyber Monday (November 30), we offer 30% off of our entire site using the code CYBERWEEK. This is the deepest discount we offer all year, and it's a perfect time to affordably stock up on holiday gifts for your family and friends!


Kels Who Else


Kels Who Else is a stationery brand owned by a Belgian Student, Kelsey Roskam. The Golden Planner is fully designed by her to help students and entrepreneurs reach their goals. Kels Who Else has also launched Christmas cards to spread some love!

Get a 25% discount on everything when mentioning ‘thelaurennorris’. International orders (since I live in Belgium) can be made through the Instagram of Kels Who Else. (The code is valid from the 27th of November until 29th of November midnight CET)

The One Life Planner

Instagram: Instagram: @theonelifeplanner

The One Life Planner was created for the go getter, the side hustler, and the fitness fanatic. It’s our mission to help you create a life you’re proud of and spark more confidence. If you are wanting to get more organized, double your productivity, master your mindset, track your fitness and nutrition, or deepen your relationships, we have just the product for you.

The One Life Planner is an all-in-one guide to help you keep track of your life and produce results. This undated planner with it’s faux leather cover features a vision board, a breakdown of your top 5 dreams, 12 monthly layouts, and 6 months of weekly layouts. Each week you will practice seven core millionaire success habits like:


-Goal setting




-Intentional conversation


After each week you will reflect and course correct so you make continuous improvements. The best part is The One Life Planner also has a blog full of resources and recipes to help you along the way. We hope you join us and start living the life of your dreams

For Black Friday we are offering an exclusive 10% discount and free shipping on your order. Use discount code: THELAURENNORRIS at checkout to redeem your deal.

Everyone have a safe Thanksgiving and Black Friday!

xoxo, Lauren